The PLAY LINE FRIENDS has opened its new flagship store in Singapore at Funan on 19th June 2020. Situated on the second floor, it’s hard to miss the store’s bright colours and playful concept. As this only marks the soft opening, fans of the LINE FRIENDS brand can expect a surprise unveiling of the mystery box at the store’s grand opening which will be announced later in the year.
Here are 3 things you can expect from the new flagship store:
1. Merchandise and Exclusives
The new flagship store will feature over 1000 home, office, and lifestyle LINE merchandise, which are both practical and adorable – perfect for any occasion, making it the perfect gift for anyone.
Shoppers can also look forward to a whole range of exclusive merchandise featuring the beloved characters: BROWN, CONY, SALLY, and CHOCO, exclusively available in Singapore.
2. New Items
Fans can also expect to get their hands on a range of new BT21 products from mugs, keychains, lip care and even a duffel bag!
3. Membership Programme
PLAY LINE FRIENDS Singapore will also be launching their very own membership programme soon! Get more details about their membership programme when you pre-sign up as you will be one of the first to sign up and download the PLAY LINE FRIENDS Membership WebApp!
In the meantime, shoppers can join the pre-sign up at to enjoy first-hand updates on the store’s newest promotions, events, and item arrivals!
Do let us know if you’ll be dropping by and if you do, remember to practice social distancing!
To find out more about PLAY LINE FRIENDS flagship store and its upcoming events, products, and promotions, follow them on Instagram.
Store Details
Funan, 107 North Bridge Road, #02-14
Singapore 179105
Opening Hours:
10AM – 10PM daily
